BTS at Euronext
BTS at Euronext
Role: Social Media Strategy and Video Production Channels: LinkedIn and Instagram
Overview
Can a financial institution share content that’s not purely marketing-related? Absolutely. Euronext’s social channels naturally focused on corporate news and products. #BTS at Euronext was created to show another side of the company: its people, initiatives and expertise through short-form video.
Challenge
Most of Euronext's existing social media content focused on corporate news or product-related communications, leaving a gap for storytelling and educational content that could strengthen brand connection and authenticity.
Approach
- Developed the content strategy and yearly editorial calendar for the series.
- Wrote scripts, produced, and edited videos using PlayPlay.
- Optimized content for social platforms: switched from square to portrait format, shortened intros, and kept videos under 1:30 minutes for better retention.
- Analyzed performance and adapted existing LinkedIn content for Instagram when the data showed stronger engagement potential there.
