BTS at Euronext
BTS at Euronext
Role: Social media strategy and video production Channels: LinkedIn and Instagram
Overview
Can a financial institution share content that’s not purely marketing-related? Absolutely. To diversify Euronext’s social media presence and move beyond corporate announcements, we launched #BTS at Euronext, a behind-the-scenes video series offering educational insights, showcasing initiatives, and giving audiences a closer look at life at Euronext.
Challenge
Most existing content focused on corporate news or product promotion, leaving a gap for storytelling and educational content that could strengthen brand connection and authenticity.
Approach
- Developed the content strategy and yearly editorial calendar for the series.
- Wrote scripts, produced, and edited videos using PlayPlay, ensuring full brand consistency.
- Optimized content for social platforms: switched from square to portrait format, shortened intros, and kept videos under 1:30 minutes for better retention.
- Repurposed and updated existing LinkedIn videos to match Instagram’s format and tone after performance analysis showed higher engagement there.
