Breast Cancer Campaign EMEA 2022
Breast Cancer Campaign EMEA 2022
Role: Internal communications and social media Channels: Intranet, eblasts, office screens, Instagram, and LinkedIn
Overview
The Estée Lauder Companies’ Breast Cancer Campaign is a global initiative dedicated to raising awareness and funding for breast cancer research, education, and medical services. In 2022—the campaign’s 30th anniversary—I contributed to its EMEA rollout, leading employee engagement efforts to ensure internal communities were informed, inspired, and actively participating.
Challenge
Global headquarters provided four expected deliverables for the 2022 campaign, with a primary focus on increasing employee engagement across the EMEA region. The challenge was to create meaningful, localized activities that would connect employees to the cause while maintaining alignment with the global brand narrative.
Approach
- Launched the Employee Ambassador Program, encouraging employees to share photos wearing a white shirt and pink ribbon.
- Designed and managed a “Running Challenge” to promote physical activity and team spirit, rewarding the top three participants.
- Helped produce a full suite of internal communication materials, including E-blasts (email newsletters), intranet articles, and social media content for the ELC EMEA Instagram account
- Ensured consistent messaging, tone, and visuals across all channels.
