Launching Euronext on Instagram
Launching Euronext on Instagram
Role: Communications and Social Media Channels: Instagram, LinkedIn, X, and internal
Overview
Euronext already had an established presence on LinkedIn and X, but Instagram was still an open space. I helped build the channel from scratch, from positioning and visual direction to content production and launch, with the goal of reaching younger audiences and showing a different side of the company.
Challenge
How do you make a financial-market organization feel relevant on Instagram without losing its corporate identity? The goal was to create a channel that felt native to Instagram, differentiated Euronext from competitors and showed more than financial markets and corporate news.
Approach
- Benchmarked competitors to define the channel’s positioning and visual direction.
- Recommended a less logo-centric visual approach using Euronext’s colours and cleaner layouts.
- Built three months of ready-to-publish content during a six-month preparation period.
- Connected the launch to the Euronext Trading Game to create an initial audience hook.
- Produced promotional content for the Euronext Trading Game and the BTS series for Instagram.
- Coordinated with Internal Communications to support the launch across internal channels.