Cristina Jiménez

Role: Communications and Social Media Strategy Channels: LinkedIn and X

Overview

Euronext Sustainability Week is an annual event focused on sustainable finance, ESG and green investment. For the 2025 edition, I helped shape the social media approach using insights from the previous year's campaign, with a focus on increasing organic reach and making it easier for employees, speakers and partners to amplify the event.

Challenge

The 2024 edition had strong participation, but organic engagement was limited. For 2025, the goal was not simply to publish more content but to give employees, speakers, and partners clear and easy ways to share the event while keeping the campaign visually and strategically consistent.

Approach

• Reviewed the 2024 campaign reporting to identify opportunities to improve reach and engagement.
• Contributed to the campaign concept and social media plan for the 2025 edition.
• Proposed changes to the content approach based on previous performance insights.
• Collaborated with the creative agency to develop campaign visuals aligned with the event identity.
• Created internal and external social media kits for employees, speakers and partners.
• Introduced new content formats to diversify the campaign and encourage interaction.