Cristina Jiménez

Role: Communications and social media strategy Channels: LinkedIn and X

Overview

Euronext Sustainability Week is an annual event focused on sustainable finance, ESG, green investment, and other related topics. I contributed to the 2025 social media campaign strategy, building on the insights from the previous years to enhance engagement and visibility.

Challenge

The 2024 edition had strong participation but limited organic engagement. Our goal was to expand reach and encourage speakers and partners to promote the event using unified branding.

Approach

• Contributed to the conceptualization of the campaign strategy and social media plan. • Based on insights from my 2024 campaign reporting, I proposed key improvements for 2025 to enhance engagement and reach. • Collaborated with the creative agency to produce visuals aligned with the event’s visual identity. • Developed internal and external social media kits to encourage promotion among employees, speakers, and partners. • Introduced new content formats to diversify and strengthen engagement.