Leave Your Mark on Biodiversity
Leave Your Mark on Biodiversity
Role: Communications and Campaign Coordination Channels: Instagram, Facebook, supermarket in-store displays, official website
Overview
How do you turn a complex topic like biodiversity into something consumers can understand and act on? As part of the From Farm to Fork program, we launched Deja Huella en la Biodiversidad, a consumer awareness campaign in Costa Rica highlighting the impact of food production on biodiversity and encouraging sustainable choices.
Challenge
The campaign needed to make the link between food production and biodiversity understandable to consumers. It also required the participation of a national supermarket chain and coordination between different partners, agencies and producers.
Approach
- Partnered with the participating supermarket and a Mexico-based agency to develop campaign materials.
- Supported consumer education around sustainably produced bananas and pineapples.
- Contributed to the Biodiversity Check Agrícola implementation with participating producers.
- Supported content creation and campaign coordination over 18 months of preparation.
- Helped bring the campaign together across social media, the website and in-store displays.
🎥 Watch the campaign launch video 🌐 Visit the campaign website