Let’s Talk About Biodiversity
Role: Communications and content creation Channels: Instagram and Facebook
Overview
As part of the From Farm to Fork program, we launched Hablemos de Biodiversidad, a social media series showcasing farmers who implemented biodiversity-friendly practices. The campaign aimed to highlight their achievements and inspire other producers to adopt sustainable solutions.
Challenge
The goal was to capture authentic farmer stories and make them engaging for social media audiences across multiple countries, while ensuring consistent quality and messaging.
Approach
- Selected farmers to feature and prepared interview questionnaires.
- Conducted interviews with four farm owners in the Dominican Republic and reviewed additional interviews from colleagues.
- Produced a series of audio cards with interview snippets, making the stories engaging and shareable on social media.
- Coordinated publication across Instagram and Facebook profiles.