Mazars’ Sustainability Campaign
Role: Communications and Motion Design Channels: LinkedIn, Instagram, YouTube
Overview
Can a sustainability report double as a talent magnet? For Mazars, it did. Using Mazars' employer brand platform, The Smart Choice, we turned key sustainability-report insights into digital content designed to speak to younger audiences while reinforcing Mazars' positioning as a responsible employer.
Challenge
The challenge was to move beyond the traditional format of a sustainability report and communicate its key messages in a way that felt more visual, accessible and relevant to Gen Z professionals. The campaign also needed to fit naturally within Mazars' existing employer brand.
Approach
- Developed the hero video as the campaign's main visual asset.
- Produced and edited the video using Adobe After Effects.
- Adapted the sustainability messaging for digital audiences.
- Collaborated with the Employer Branding and Communications teams to adapt messaging and visuals for digital channels.
- Ensured the content remained consistent with The Smart Choice visual identity.