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Cristina Jiménez

Monthly Key Open Positions

Role: Internal Communications Channels: ELC EMEA Instagram account, intranet, regional newsletter

Overview

Employees across EMEA didn't always have visibility into internal job opportunities. Working with HR, I helped turn monthly vacancy information into an Instagram Stories series for employees, supported by intranet and newsletter communications to make internal opportunities easier to discover.

Challenge

The information existed, but employees weren't always seeing it. The challenge was to create an ongoing format that was easy to consume, visually engaging and sustainable to produce every month, using a channel employees were already familiar with.

Approach

  • Collaborated with HR to define the format and communication approach.
  • Reviewed monthly vacancy information and translated it into Instagram Stories.
  • Created teaser Stories ahead of each monthly release.
  • Produced a launch video featuring a Senior HR Business Partner.
  • Supported each release with an intranet article and regional newsletter.
  • Created a repeatable format that could be refreshed each month with new vacancies.
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Results

0%increase in internal job applications
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