Net Zero Internal Campaign
Role: Communications and Motion Design Channel: Intranet and YouTube
Overview
Reaching net zero by 2030 is one of Mazars’ key sustainability goals, but for employees, a corporate target like that can feel pretty abstract. This internal campaign was designed to explain how employee actions contribute to Mazars' carbon footprint and turn a complex sustainability goal into something more understandable and actionable.
Challenge
The campaign needed to make a complex sustainability topic feel relevant to employees around the world. The communication also had to work across different markets while remaining consistent with Mazars’ global tone and visual identity.
Approach
- Collaborated with the External Communications Officer on campaign messaging and storytelling.
- Scripted and produced the main motion design video.
- Handled all video editing and post-production.
- Developed the video alongside supporting intranet articles, posters and screensavers.
- Coordinated with global teams to share the campaign package with 100+ Mazars offices.
- Enabled local teams to adapt the materials for their own markets.